“Alongside a fresh perspective on research in the age of AI, this book shows you how to drive change, build stakeholder trust and navigate the politics of design.”

“With Design Research Mastery, Sara Fortier has given us frank and actionable advice to propel design researchers forward in a pivotal moment for design and technology, where research is more critical (and misunderstood) than ever.” 

“This is the book to read when you’re ready to conduct exploratory and generative UX research that makes a difference — adding value to both your organisation and your career.

“This book is an excellent and accessible overview of what it takes to drive success in design research. It serves as an invaluable guide for applying a user-centered approach in real-world contexts.”